Have a Fanpage on Facebook? Does it work?
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Webtrends, which offers detailed web analysis tools, just rolled out a suite of new measurement capabilities for Facebook that allow users to view and compare Facebook data alongside data for other channels. For small firms and sole-practitioners, this development means that you can more easily measure and compare the effect of your firms Facebook and Twitter pages, for instance. And if you don't have either then this might be an excellent time to get cracking.
