11 Digital Trends to Watch in 2011
<div style="width:425px" id="__ss_6459146"><strong style="display:block;margin:12px 0 4px">Eleven Digital Trends to Watch in 2011</strong><div style="padding:5px 0 12px">View more presentations from Edelman Digital.</div></div>
Steve Rubel is an interesting guy. I've known of Steve for a number of years now, have communicated directly with him only a few times, yet I feel as if I know "get him." Weird, right? Here's the crazy part: I've never met him. I know him exclusively through Twitter and Friendfeed, and in the blogosphere. Not even a Facebook meetup.
So here's the thing about Steve. Here is part of a marketing company. An ad agency, in fact. As some readers know, I have nothing but contempt for salespeople. All of them, liars and thieves. But I like Steve, and you could call him a salesperson in an indirect sort of way. But that would be selling him short. The fact is that he is smart and regards the social web as more than another channel through which to cram product ... or at lleast I think he does.
Anyway, here are 11 trends for 2011 that Steve sees in our collective future (check out the list and Steve's interesting web page here):
Attentionomics – Marketers will realize the value of attention, not just exposure: prospects tuned out commercials long ago.
Digital Curation – Content overload on the Web requires a guide, and Google ain't it. Whoever can make sense of it all wins.
Developer Engagement – Marketers will court web and software developers in order to gain a digital edge in a crowded field.
Transmedia Storytelling – Technology creates new expectations in us, but it all comes down to telling a compelling story.
Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content.
The Integration Economy – Companies will finally coordinate their half-hearted social media experiments into real campaigns.
Ubiquitous Social Computing – Mobile devices let consumers be found anywhere, which means marketing will be everywhere.
Location, Location, Facebook – In 2010 Foursquare taught us how to use location-aware apps to sell; now Facebook will take over.
Social Media Schizophrenia – Social overload is no longer the problem of early adopters and shut ins - it now belongs to all of us.
Google Strikes Back – Google proves that the best way to beat Facebook & Twitter is to do what they do best: index them to pieces
The Social Web Site ... is Back? Consumers expect social functions in all websites, so business must learn to be social all the time.
