The 5 Critical Components of Fantastic Lead-Capture Forms
http://blog.hubspot.com/blog/tabid/6307/bid/28472/The-5-Critical-Components-o...
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What it really means to be a new grad
Q: What do you call a medical student who graduates at the bottom of his or her class?
A: Doctor
Q: What do you call a law student in the top 10% of their class at a 4th tier school?
A: Waiter
There isn't much about this infographic we didn't already know. Of course law school is becoming more expensive and riskier all the time; but as long as the number of applicants increases year over year - and it always has - and as long as there is money to be made from the aspirations of the young and desperate, law schools will continue to grind us out like link sausages. Ironically, we lawyers have only ourselves to blame for that result as well as the current crater in the legal market.
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Open Plea to Legal Marketers ... little help?
Being the Practicehacker doesn’t mean that I know everything. Take law firm marketing for instance. In real life I run a 3-lawyer suburban Chicago practice engaged in what I call "Small Business" law; i.e. we do pretty much everything a small business or its owners need their lawyer to do, including:
+Business start-ups, incorporation, organization
+Contracts: drafting, review, enforcement, terms
+Hiring and firing of employees and contractors
+Commercial litigation, collections, and defense
+Real estate transaction, liens and construction
+Business, stock and asset, sale and purchase
+Divorce and estate planning for entrepreneurs
+Bankruptcy, reorganization, crisis management
I can't think of any aspect of practice organization,management, or marketing that I couldn’t improve. In fact, I am absolutely certain that I must learn to do a lot of things better. Of course, if I had to single out one thing for attention at the moment, it would have to be our law firm marketing.
Full disclosure: I've never been satisfied with my firm's online or social media presence. I mean, my name is out there, but the picture that emerges of my firm seems fragmented and weak. Then again, my off-line presence is no better. I’ve prepared and delivered seminars, given talks both locally and nationally, and have had articles published all over. But to what end?
The worst part of the problem is that it feels like my office is being severely underutilized. After a harrowing couple of years in this see-saw economy, I finally have a stable team of trained lawyers and staff, with more becoming available all the time. But if what we have to offer does not reach the right Clients, it’s wasted. That’s the hardest part of the problem: matching the right skills with the right Clients and keeping the process going.
There is one final caveat: I need new marketing initiatives to have a measurable ROI so we can decide whether to stay with it, pivot, or abandon it and start over. If anyone thinks they can take a crack at evaluating our situation, or knows someone else who can, please get in touch.
Thanks to everyone who thinks they can help.
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Instant Law Clerk
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What do you call 100 unemployed lawyers?
A good start!
But seriously: according to this piece in the Wall Street Journal new law grads continue to enter the workforce faster than Starbucks can hire them. To quote the article:
According to jobs site SimplyHired.com... the hardest-to-place industry [is the] the legal field. Unemployed lawyers now find themselves in the country's most cutthroat race for a job, with less than one opening for every 100 working attorneys.
But what makes us so hard to employ? Maybe the answer can be found in the 50 (and counting) comments to the ABA Journal's anemic coverage of the topic, which is all of a paragraph long and is no more than a rehash of the original mention in Above the Law. Or maybe the answer is written into the Economist's riotously off-target piece Not Enough Lawyers, which posits that we have uh, too few lawyers. But after all is said and done the truth is that lawyers are hard to employ for the same reasons we've known about for a good 20 years:
- Law school costs too much and does not teach practical skills
- Grads need to make a lot right away to pay their school loans
- Big Law only hires a faction of grads; the rest are on their own
For the great mass of new lawyers in the market and those displaced due to the systemic shakeup in the law, the odds are lower than newly hatched turtles trying to make it out to sea. And it just breaks my heart to see that happen to such a nice bunch of baby turtles.
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Develop, track and accomplish | accompl.sh
Social life-goals, anyone? If so, then http://accompl.sh/ is for you!
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e-LEGAL Group News | LinkedIn
http://www.linkedin.com/news?viewArticle=&articleID=753553448&gid=1320117&typ...
Mazyar M. Hedayat, Esq.
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